Sarah is a self-confessed telly fanatic, so was thrilled to join ITV in 2019. During her time, she has been promoted from Marketing Manager through to her current role as Marketing Lead in 2022, and now leads a team of 7 who are responsible for the acquisition and retention strategy for ITVX and ITVX Premium.
She has played a pivotal part in the digital transformation of ITV, having introduced an always on performance marketing strategy that continues to evolve and adapt, built an audience strategy and segmentation based on first-party data and viewing habits and advanced the martech stack to improve digital measurement and capability to demonstrate marketings impact on streaming KPIs. She has also founded marketing relationships with CTV platforms such as Samsung, Amazon, Apple and Google to ensure prominence of ITVX wherever viewers are watching and introduced CTV UIs as a core marketing channel within the marketing mix. Prior to ITV, Sarah worked at John Lewis, securing her first marketing role post-graduation. This is where Sarah found her passion for marketing and drive for working for British brands on a digital transformation journey. She spent time honing her skills in a variety of marketing teams across fashion, home, beauty and digital in various roles.
In her spare team, Sarah loves learning new things having completed floristry, coffee art and astrology courses in recent years. She is partial to a slice of pizza, any form of Formula 1 chat, getting outside and exploring new places and countries and is thoroughly besotted with her two beloved whippets, Marley & Pepper.
