Sarah is currently Head of Brand, Marketing & Communications at Cancer Council NSW, the charity creating a cancer-free future, having held her position since March 2015. Sarah is responsible for driving a marketing communications programme to encourage people to prevent cancer through behaviour change initiatives and intervention, help people affected by cancer to access a range of Cancer Council services, and influence government funding and policy decisions using the best cancer-evidence and the power of the community. All of this is made possible through the generous community who support us by donating to Cancer Council, by participating in some of Australia’s most well-known fundraising campaigns including Australia’s Biggest Morning Tea, Daffodil Day and Girls’ Night In, or by purchasing sun-protection product via an extensive retail, pharmacy and supermarket network.
Sarah oversees a team of 20+ specialists working across brand, marketing, digital, PR and communications responsible for delivering a range of consumer facing, B2B, government and social marketing campaigns.
As one of the most-recognised charities in Australia, some of the key challenges tackled at Cancer Council have included increasing awareness that 1 in 3 cancers cases can be preventable, and sun-protection and quitting smoking is just part of that story; encouraging women to join the #itouchmyselfproject for breast cancer awareness; partnering with NRL to Kick Bowel Cancer, and successfully championing for a range of key government policy changes.
Sarah is a seasoned not-for-profit marketing communications leader, having worked across a number of recognised and challenger not-for-profits in the health and legal sectors including Schizophrenia Research Institute, Australian Commercial Disputes Centre and St John Ambulance.
