Sarah Leinberger is a marketing leader celebrated for her positivity, energy, and ability to bring people together. With experience spanning retail and CPG across brand marketing, communications, merchandising, HR, and large-scale transformation, she brings a uniquely diverse perspective to building brands and leading teams. Known for turning vision into action, she blends creativity, purpose, and commercial impact to create brands that resonate with culture and drive growth.
As Vice President of Marketing at Yoobi, Sarah is focused on strengthening brand foundations and unlocking new opportunities for growth. At the heart of this work is Yoobi’s give-back mission, ensuring purpose remains central as she drives cultural relevance, fosters insight-led innovation, and builds stronger partnerships across retail and licensing.
Over the course of her career at General Mills, Sarah held senior leadership roles across multiple businesses. She modernized marketing functions, delivered award-winning campaigns, and built high-performing teams that unlocked growth across both established and emerging categories. Earlier at Target, she drove merchandising innovation and helped shape omni-channel strategies that paved the way for more integrated retail experiences.
At the heart of Sarah’s leadership is her commitment to building teams that thrive. She is passionate about creating environments where people feel empowered, supported, and inspired to do their best work, unlocking both individual potential and collective business impact.
