Sarah Long joined Mars Wrigley in August 2020 as the North America Chief Marketing Officer. Sarah is responsible for brand management and integrated marketing strategy for a multi-billion dollar portfolio of iconic global brands that includes M&M’S®, SNICKERS®, TWIX®, EXTRA®, ORBIT®, SKITTLES® and STARBURSTS ®. Prior to joining Mars, Sarah was the Chief Marketing Officer at Rémy Cointreau. Sarah was responsible for the entire Remy Cointreau portfolio inclusive of brand positioning and creative development. The portfolio includes Remy Martin, Cointreau, The Botanist, Mount Gay, Bruichladdich and Westland among others.
She has overseen the Americas media investment, digital initiatives, sales strategies (account segmentation, pricing, shopper strategies & insights, category management), on and off trade programming, trade marketing, e-commerce, and business insights. Prior to her six years at Rémy Cointreau, Sarah was the Managing Director for Syncapse, a digital and social media consulting and technology firm servicing many of the world’s leading brands. Over her career, Sarah has held several leadership positions across marketing, sales and innovation at Diageo North America, Molson Coors Brewing Company, and Procter & Gamble.
Sarah is originally from Canada and moved to New York 15 years ago where she now lives with her husband and two children. She is an avid runner, cyclist, skier, and a passionate traveller. Sarah is based out of the Mars Wrigley U.S. Market Hub in Newark, NJ.
