Sarah is a passionate marketer, with experience working in key global markets for leading luxury consumer brands. Skilled in Global Brand Strategy and Marketing Management, she is driven by data, insights and innovation; a change-maker and strong marketing professional with a Bachelor of International Business & Sports Management from the University of Technology, Sydney.
Sarah was most recently the Global Marketing Director at Jurlique International, Australia’s No.1 premium skincare brand and a global leader in natural skincare and cosmetics. Her role at Jurlique encompassed defining the 3-year strategic brand plan, leading the NPD and campaign pipeline for the Hand, Body & Promotions Portfolio.
Prior to Jurlique, Sarah spent 18 months living in Shanghai, China where she led the Marketing function of Treasury Wine Estates’ North Asia office. A role that provided invaluable exposure to the China, Hong Kong, Taiwan, Japan and Korean markets. Her role there included launching the 2015 vintage of Penfolds wines, for the first time outside of Australia, which generated over 43 million impressions globally. Prior to China, Sarah worked in Melbourne for several years, where she held marketing roles at Treasury Wine Estates’ global head office, and earlier at the L’Oreal Luxe APAC office where she was gained experience building global brands from a local marketing office.
Sarah has received multiple awards and accolades throughout her career, from her peers and industry professionals, recognising her leadership style and capability. Her current Line Manager, Andrea Martens, believes she has the potential to develop into one of Australia’s leading CMOs.
