Sarah is a seasoned marketing professional with 20+ years’ experience building and expanding well-known Australian brands. She has a particular focus on brand and product storytelling and is passionate about leading high performing teams. Sarah joined REA Group in 2019, after holding senior marketing positions, including Group Director of Marketing, at Domain. Sarah has spent much of her career in digital media and led B2C and B2B marketing strategies across Fairfax Media.
In her role as General Manager, Audience & Marketing at REA Group, Sarah leads a team of marketing specialists across brand and performance, lifecycle marketing, audience and personalisation, and analytics. She was recognised in CMO50 list in 2022.



