Sarah Shimmons is Smirnoff Global Marketing Director at Diageo, a global leader in beverage alcohol with an outstanding collection of over 200 brands, enjoyed in more than 180 countries around the world.
In her role, Sarah leads global consumer marketing programs for Smirnoff, covering traditional comms and innovation, in addition to having responsibility for delivering Smirnoff’s performance across Europe, Australia and LAC markets- in close partnership with the local marketing teams.
Prior to her career at Diageo, Sarah worked as Head of Marketing for Linwoods Health Foods, a start-up business- taking on the world with their range of healthy seeds, and in a variety of other global drinks companies, including C&C Group, Coca-Cola and Bacardi Brown-Forman UK.
When not working, you can most likely find Sarah chilling at home with a cocktail. Or, looking for adventure in the mountains with her husband and two energetic dogs, Fern & Frankie.
