As Head of Digital Marketing for Verizon’s Consumer Group, Sasha Lucas is responsible for driving digital sales for both home and mobile products, innovating through real time marketing, and ensuring world class website operations.
Under Sasha’s leadership, the team leverages a combination of personalization, optimization, analytics, automation and emerging technology to build simpler, smarter and more intuitive sales experiences, setting the standard for a unique, innovative and personalized journey for more than 100 million wireless and wireline customers.
Prior to this role, Sasha served as the Head of Digital for the Verizon Consumer business where she led customer experience and digital product across web, mobile app and emerging technology. In this role she had accountability for acquisition, ecommerce, digital service experience, chatbot and live chat and social practices. Before joining Verizon, Sasha spent eight years at Citibank N.A. holding various roles in digital development, experience and strategy for the Citi Cards and Global Consumer business.
Sasha is passionate about building great teams, and growing and developing women in technology. Sasha is an active member of the Women’s Association of Verizon Employees (WAVE) since 2015 and enjoys connecting with budding talent. Sasha earned a Bachelor’s in Business Administration from the University of Miami (FL) and an MBA from the Goizueta Business School at Emory University.
