Scott Goodson, CEO of StrawberryFrog & MachWon

Scott is the founder of world famous creative agency StrawberryFrog, he also founded a micro network of agencies custom built for clients. We’ve built something different here – a pack of wolves, not sheep including StrawberryFrog, The Gen Ai agency MachWon, product and experience design agency Inplural – making products people actually want; and StrawberryFrog Media Advisory, which is eating the bloated media dinosaurs’ lunch by being faster and smarter while charging less. 

Scott spent 30 years watching companies play it safe and get destroyed. That’s why when the biggest brands need to make their move – their real move, not some PowerPoint theater – they call us. This ‘Movement Thinking™’ thing Scott created? It’s not another buzzword for your next offsite. It’s the playbook for when you’re ready to stop playing defense and start delivering big momentum. 

StrawberryFrog started in 1999 because he was tired of watching big agencies serve up lukewarm ideas with a side of billable hours. The Frogs grew with offices across six countries and became the secret weapon behind market-moving plays at ASICS, Emirates, Google, Heineken, Jim Beam, LG, Mahindra, Natura Brasil, P&G, PepsiCo, Truist, and Walmart. The common thread? These companies wanted to stop playing not to lose and start playing to win.

Scott dumped everything he knows into two best selling books – ‘Activate Brand Purpose’ and ‘Uprising’. Harvard Business School lets him rant about this stuff to their students, and the New York Times, Inc Magazine, and HBR keep printing what he writes. But here’s the thing: reading about it is fine, doing something about it is better.  

Scott Goodson Headshot 1 scaled