Sérgio is multilingual having begun his career as an IP lawyer in Brazil, and progressed as a high-tech military consultant in Israel, before pivoting towards brand strategy, media and foresight in the UK and Australia. He’s the only marketeer in Australia trained in strategic foresight.
Over Sergio’s Career he has lead brand and foresight strategy across sectors as diverse as: Education, Entertainment, Automotive, FMCGs, Finance, Government, Non-Profits, Arts & Culture, Tech, Fashion, Tourism, Food and Beverages, Retail and more.
He led the revitalisation of the AUS Grand Prix brand, the global repositioning of HSBC, the creation of the Gates-Cambridge Scholarship brand, AGL’s most significant brand transformation in 190 years, the rebrand of Fed. Square, the re-definition of cult fashion brand, State of Escape and was appointed brand guardian for the Jane Goodall Institute.
He was also a marketing lecturer at RMIT and General Assembly, Columnist & Editorial Board Advisor at Marketing Magazine, Author of Foresight in Marketing and Marketing Research (Routledge) and in the creation of Urban Brand-Utility, a radically innovative model through which a brand’s touchpoints becomes the deliverers of public utility services (not just messages), underpinned by a circular revenue model.
A contributor for the World Economic Forum, sought after speaker and panelist at conferences APAC, EU, USA and LATAM and published by a number of trade, mainstream and academic publications like the Journal of Futures Studies, Berlin Marketing Journal, Vice, The Conversation, Branding Magazine.
