With over 15 years in the marketing field, Shad Haehae is the Global Head of Digital Acquisition and Marketing Analytics at OFX. He is a data-driven leader passionate about developing high-performing teams and driving impactful change. Shad’s career path reflects his dedication to both personal and professional development. He champions empowering individuals to reach their full potential, fostering a culture of continuous learning and exploration.
He challenges the status quo, encouraging creative thinking and innovative solutions that deliver tangible results for the business, the team, and individuals themselves. Shad’s expertise lies in the strategic use of data and analytics to optimize marketing campaigns and measure real-world impact. His leadership style is characterized by collaboration, mentorship, and a genuine desire to see others succeed.
When Shad not strategising or crunching numbers, he regularly participates in industry events, inspiring young professionals and sparking innovative thinking through engaging presentations and his signature blend of knowledge and random humour.
An early riser with a dedication to maintaining an active lifestyle, Shad consistently starts his day with a boost of energy, ready to tackle any professional challenge. Beyond his professional pursuits, he is an avid traveller, constantly seeking new destinations and adventures.
