Sherice joined Pentland Brands in 2018 as Global Senior Brand Manager for Speedo International she is responsible for leading global brand positioning and global campaign development. This is in addition to leading the regional marketing and commercial activation for UK and EMEA.
Prior to this Sherice worked at Innocent and Britvic Soft Drinks where she was pivotal in delivering the award-winning repositioning and turnaround of the Robinsons brand, and created the award-winning NPD “Robinsons Refresh’d.”
She started her career at McDonald’s where she was recognised as emerging talent and awarded a place at the legendary Hamburger Marketing University in Chicago. Learning from some of the best marketers in the world gave her a solid foundation to launch her marketing career. Her achievements to date include the work to drive greater diversity and inclusivity in swimming whilst at Pentland Brands. She delivered several firsts for Speedo including a new social channel and a new influencer led campaign. A complete overhaul of campaign and online imagery ensured that all communication became representative of its consumer base, showing the world that swimmers come in all shapes and sizes.
Diversity and inclusion are very close to her heart. In 2019 she launched her own non-profit organisation “Level UP Nottingham”. This organisation seeks to bridge the gap and level the playing field, enabling all individuals to make better career decisions, become better prepared for the labour market and reach their full potential. The central belief being that every individual should have a fair chance of reaching their potential, regardless of family background, income, class or geographic location.
In her spare time, you will find her at the Gym doing a variety of Les Mills classes. Her favourite is Body Pump and Combat. She is also a mummy to her 6-year-old son.
