Sian Chadwick joined ANZ as General Manager Marketing, Australia in 2023. Her 20+ year career in Financial Services spans global and local roles in Banking, Payments and Fintech. With experience in Marketing, Digital, Product, CX and Data, Sian champions customer-centric and data-led approaches to enhance brand strategy, portfolio growth and customer experience.
Prior to joining ANZ, Sian held senior leadership roles at American Express in the UK and Australia. She served as the Vice President of Digital Marketing for the international Card business, before leading the Charge Card and Loyalty portfolio in the United Kingdom. Sian then returned to Australia and for five years was the regional B2B CMO, providing B2B and B2C marketing and big data analytics consultancy services to Business customers across Asia Pacific. More recently, Sian led Marketing for Westpac Business Bank, and Regional Marketing for IG Group, a FTSE-listed FinTech.
