Simon Cheng is the CEO of Next Practice Health, leading a network of innovative GP clinics alongside Connect IVF, a specialist fertility provider focused on making world-class fertility care more accessible.
With over 20 years’ experience leading growth, transformation and commercial strategy across healthcare, technology, travel and entrepreneurial businesses, Simon previously served as CMO at Menulog, helping lead the business through a period of rapid growth during COVID and as Vice President at P&O Cruises during Australia’s post-GFC cruising boom. He has also held senior leadership roles with Qantas and Healthy Life, following an early career in advertising with McCann and Ogilvy.
Simon also serves as a Non-Executive Director of the Australian Marketing Institute, where he sits on the Finance, Risk & Audit Committee, is an advisor for the Australian Centre for AI in Marketing and a graduate of The Marketing Academy Fellowship.
Simon has been recognised among Australia’s leading marketers by CMO, B&T and CEO Magazine and is passionate about helping marketers develop into the next generation of CEOs, board directors and business leaders.
