A seasoned marketing leader, specialising in CRM and loyalty within the telecommunications and media sectors. Over the years, I’ve had the pleasure of spearheading initiatives that drove double-digit revenue and audience growth for iconic brands like The Times, The Australian, Australian Broadcasting Corporation, Vodafone, Optus, and Telstra.
My professional journey has always revolved around one thing: understanding the customer. It’s what gets me up in the morning! I love developing strategies and creating unique experiences that really resonate and help drive that growth we’re all after.
Right now, I’m a Marketing Principal at Telstra. My team and I are all about fueling the growth and retention of our small and medium business customers. Outside of work, I’m super passionate about giving back. I volunteer for a number of NFP’s and I’m actively involved in the Marketing Academy Alumni Council, where I lead the mentoring stream and connect alumni with aspiring marketing rockstars.
