Sophie has over 25 years’ experience across marketing, consulting and advertising helping shape the future of brands with strong commercial outcomes. She is widely respected globally and has a strong belief in the power of brand and creativity to invent and reinvent businesses to accelerate purpose-driven growth. She brings extensive experience across markets and sectors, partnering with c-suite leaders and multi-disciplinary teams to bring brand strategy further upstream to meet business needs, driving greater value.
Currently, Sophie is Strategy Partner leading brand transformation and growth across the Woolworths Group, helping shape the fortunes of what is now Australia’s most valuable and trusted brand. Key to this turnaround story has been the progressive Greenhouse model, that Sophie has helped cocreate, built to evolve with the ever-changing and ever-more digital retail ecosystem of businesses and brands.
Previously, Sophie has lived and worked in New York, Paris and Hong Kong bringing new perspectives to every opportunity and has been fortunate to work at some of the world’s most creative agencies and growth accelerators on some of the world’s leading brands – LVMH, Target USA, Diageo, Abu Dhabi, The Met, NY, Oberoi Hotels, Jet Airways India, Optus, CUB, and the Woolworths Group.
Sophie is Advisory Board member for RocketSeeder, an accelerator for early stage start ups in the Food and Agricultural sector. She is wife to Andrew and mother to 3 lively teenagers and Groodle dog Hershey.
