Sophie is the Director, Global Marketing Strategy at Bumble where she is responsible for driving growth of new target audiences for Bumble and Badoo brands around the world. Sophie’s team evaluates new market opportunities, analyzes business trends, informs marketing investment decisions, drives strategic projects from start to finish, and works with the cross-functional organization to drive sustained growth for a portfolio of brands.
Prior to her role at Bumble, Sophie spent 11 years at Vrbo, part of Expedia Group (formerly known as HomeAway). In her last role at Vrbo, she led the global functions of Customer Marketing Strategy, TV and Offline Media Channels, and App Marketing as Director, Customer Marketing Strategy. In 2019, she was named a Phocuswright Young Leader, a nomination given to a select group of emerging leaders in the Travel industry. While at Vrbo, Sophie excelled from marketing intern to Global Marketing Director, holding various roles on both the B2B and B2C sides of the online travel marketplace. Her successes during her tenure range from identifying new multi-million dollar customer segments, building go-to-market plans to successfully launch new business models, and leading the company’s #1 strategic priority focused on growing repeat/retention business.
Outside of her daily role, Sophie is passionate about people development and continuing education. In addition to mentoring numerous colleagues, she dedicates significant hours to development programs and was recently certified in Coaching.
Sophie holds a B.A. in Psychology and a minor in International Business from the University of Texas at Austin. Originally born in the UK, she moved to the US in elementary school and now lives in Austin, Texas with her husband James and their dog, Henry. She loves international travel, is an avid cook, enjoys spending time outside in the garden, and flexing her creative energy through drawing and painting.
