Tamar is Vice President, Research and Analytics at Fandom – the world’s largest fan platform, where fans learn about and celebrate their favorite fandoms in pop culture, gaming, TV and film. At Fandom, Tamar oversees all analytics, business intelligence and consumer insights functions, and partners with stakeholders across the company to forecast and measure impact, identify new opportunities for the business, and ensure strategies are informed by insights and aligned with consumer needs and behaviors.
Prior to Fandom, Tamar was the General Manager at Odyssey, where she oversaw a broad range of functions ranging from growth and marketing to editorial and community management. She was also Senior Director of Audience Development and Analytics Strategy at Condé Nast, where she helped the marketing, editorial, and product teams leverage insights to shape their digital strategy.
In a career that spans the digital media, television, and publishing industries, Tamar is dedicated to amplifying the voice of the consumer and fostering a data-driven culture. She is deeply committed to mentorship and talent development, and is invested in creating growth opportunities for her teams to thrive and excel.
Tamar holds an MBA from Columbia Business School and a BA in Cognitive Science and Journalism.
When not working, she loves spending time with her family, baking, and traveling both domestically and internationally.
