Tamara Strauss has recently left Whitbread after a successful 5 year tenure. She joined Premier Inn in 2019, bringing extensive experience from her distinguished career in the travel industry.
Over the years, Tamara has held director-level positions with renowned global brands such as Royal Caribbean International, InterContinental Hotels Group (IHG), easyJet Holidays, and Hilton Hotels. Her career has been marked by a passion for the variety of roles she has undertaken and the dynamic pace of the travel industry, where she has effectively delivered strategic marketing initiatives and brand transformations.
As a proven leader, Tamara has consistently achieved exceptional results. She has a comprehensive understanding of the entire marketing mix, with a strong focus on customer-centric strategies, ensuring the customer is always at the heart of decision-making. In her role as Global Customer Director at Premier Inn, she led a wide range of brand activities, including marketing, advertising, PR, loyalty, insights, as well as product and proposition development. Her leadership was instrumental in creating a seamless guest experience, driving commercial success, and ensuring Premier Inn remained the top choice for both business and leisure travellers.
