Tamara Strauss is a commercial marketing leader with 25+ years’ experience scaling consumer businesses across travel, hospitality and service-led sectors, combining creativity with commercial rigour to deliver revenue, profit and customer growth.
Having worked across a range of brands including Royal Caribbean International, IHG, easyJet Holidays and Hilton Hotels, Tamara most recently spent five years as Global Customer Director at Premier Inn, Whitbread PLC. There she led full-funnel brand and growth strategy, contributing to +13% revenue and +24% profit growth, scaling the B2B SME programme by +800%, and driving +32% guest growth versus pre-pandemic levels.
Most recently, Tamara has been consulting with Helping Hands, a PE-backed care at home business, rebuilding the marketing function from the ground up — introducing a new operating model, strengthening eCRM and customer journey strategy, and initiating a new customer value proposition to drive awareness and consideration.
She is a Fellow of The Marketing Society, a Marketing Academy Fellow, and has been named in Marketing Week’s Top 100 Most Effective Marketers for three consecutive years
