Tanu is a global brand builder and award-winning strategic marketer with over 15 years of proven success in mature and emerging markets like the U.S., EMEA and India. She has worked in Fortune 500 companies on iconic brands like Maytag, Whirlpool and Coca-Cola as well as in start-up environments. A key area of passion and expertise is using brand purpose to help create real value for people, companies and shareholders.
Currently, Tanu is the Vice President of Marketing & Innovation at ALEN USA, one of the fastest growing household consumer products’ companies and the US subsidiary of Grupo ALEN. Here, she leads innovation, consumer insights, product development, omni-channel marketing and ecommerce for a portfolio of 6 brands. Prior to this, Tanu was the global VP of Marketing for Kohler Interiors. Starting her career with
Whirlpool North America, Tanu held a variety of marketing and product development positions over 8 years including an expat stint in Italy. Tanu holds an MBA degree from Rice University in Houston.
Outside of work, Tanu is passionate about creating communities that enable people to thrive. Currently, she serves on the International Student Advisory Board at Rice University and as a board member for the South Asian Women’s Professional Network. During her career, she has also had the opportunity to work closely with The Habitat for Humanity and The Boys & Girls club of America, both organizations that champion children and help build brighter futures for them and families.
Tanu enjoys sharing her passion for all things marketing including launching and scaling challenger brands, at various events. As an Indian woman, living in the US and working for a Mexican company (ALEN), she also speaks on navigating multicultural work and market landscapes.
An avid traveler and consummate foodie, Tanu lives in Houston with her husband, son and new puppy Enzo.
