Originally from the UK, Tim has been in the AsiaPac region for over 30 years in senior marketing roles and a business owner.
He is known for disruptive thinking and has a track record of delivering growth through change. Challenging the creative status quo and being single minded about strategy and objectives. Cumulatively this has been an incredible $500Million in incremental revenue in some very tough categories.
When many would consider retirement, Tim is “refiring” with a new business. Six Figures. A sales and marketing business that is largely paid on performance. He has assembled a growth of six experts in their different fields. Experience and track records underpinned by amazing creative talent and Ai to do the grunt work. We transform sales of our client businesses.
Prior to this Tim worked with Luv-a-Duck, taking a forgotten protein to 45% growth in grocery within 6 months. Awareness of the brand doubled and all this on a marketing media spend of just 0.6% of sales.
At Nando’s, as GM marketing, Tim restructured the marketing team to raise the profile of this amazing brand. Again growing sales in a relatively short space of time.
In his role as Marketing Director, Darrell Lea and The RiteBite Group, Tim was an integral member of the transformational growth team of the business. The business grew from a valuation of $200M in 2018 to $1Bn by 2022. Sales grew from $100M to $350M within 3 years by a transformation of the approach to marketing and NPD. In 2019 Darrell Lea won Woolworth New Product launch of the year with block chocolate. A tough task up against Cadbury, Tim’s former employer!
Prior to Darrell Lea, Tim founded M&T Growth Partners in 2004. A data and analytics business founded on the belief that data could be far better utilised to help direct cost effective sales and marketing. M&T Growth Partners went one step further. 80% of the revenue was earnt based on performance which demands a laser focus on what works.
Prior to that, Tim worked for Cadbury Schweppes for 17 years across UK and Asia Pacific. He transformed the Indonesian operation, as President Director, from loss making to profitability in two years through the Asian financial crisis. He became the youngest director of Cadbury Schweppes in 1999 when appointed Marketing Director of the ANZ region. During his time as marketing director, Tim adopted a back to basics connection with the consumer base and added $250 Million of growth and the accolade of being Australia’s second most trusted brand in 2001 after the Sydney Olympic sponsorship in 2000.
