Tina has held senior leadership roles in major blue-chip companies including Procter & Gamble, Amazon and, most recently, Volkswagen Group / Audi. She has a proven track record of delivering business growth and transformation programmes and is passionate (some might even say geeky) about using data and technology to improve the customer experience.
Tina was appointed Director for Marketing, Digital and Customer Analytics at Audi UK in 2020. In this role, she is responsible for the end-to-end Audi UK customer strategy, including marketing strategy and activation across paid and owned channels, digital & mobile CX, and data strategy and customer analytics. Tina has joined Audi at a time of unprecedented disruption to the automotive industry, and is spearheading the digital transformation of the business.
Before joining Audi, Tina spent 4 years at Amazon as UK Marketing Director, and EU Customer Lifecycle Director. She orchestrated all Amazon UK marketing efforts, built up the EU Customer Lifecycle programme, and led blockbuster events such as Prime Day and Black Friday. Tina embraced the Amazon culture of customer obsession, data driven decision making and test & learn to drive results that set performance benchmarks for markets around the world.
Previous to Amazon, Tina worked for 12 years at FMCG giant Procter & Gamble, where she held various senior leadership roles in strategic and operational brand management. This is where her focus on always thinking about the customer first started, and where she had the opportunity to build market leading and iconic brands such as Gillette, Hugo Boss, Dolce & Gabbana, and Braun.
