Tina is a passionate strategic marketer with experience working in 5 countries and 8 cities. Recently voted #15 in B&T’s Most Powerful Women in Media, Tina has built a career in the non-profit arts sector and advocates for social change.
Currently Head of Marketing and Customer Services at Sydney Festival, Tina’s team of up to 25 staff plan and execute campaigns for events that attract up to a million visitors from NSW, interstate and overseas. Sydney Festival has built an almost unrivalled digital presence in the world’s non-profit arts sector and regularly makes international news with cultural highlights such as Vivienne Westwood’s Semele Walk, The Rubber Duck in Darling Harbour and recently the spontaneous David Bowie tribute at Hyde Park.
Prior to Sydney Festival, Tina worked as Marketing Manager at Australian theatre companies Belvoir and Merrigong Theatre Co where she lead teams who established the companies’ digital presence and CRM capabilities. The big move to Australia followed an early career at major record companies EMI and BMG in London and Munich.
When Tina isn’t working, she enjoys photography and travel. During her four months in India and Nepal, she worked in a Keralan village development program, helped paint houses in North India, slept in caves and trekked in the Himalayas.
