Tish is a results-driven digital marketing leader with proven experience in modernising marketing teams and delivering measurable customer growth. Currently Head of Marketing for New Digital Propositions at ITV, Tish is leading the marketing to launch a set of products that will enable ITV to grow its digital revenue streams.
Prior to this, Tish joined ITV at a pivotal time where she established a performance marketing function through proven effectiveness of lower funnel media, more than doubling digital budgets and the size of her team over a 3 year period and playing a key role in the launch of ITV’s streaming service, ITVX. Before that she spent 5 years at M&S in roles across category marketing, launching high profile womenswear collaborations, before moving into media where she led the development of their martech stack enabling significant cost savings.
Starting out with a language degree, Tish began her career translating digital marketing content into French but after a few years working in the EU markets (and of course enjoying the travel benefits), has embraced the transition to working for two of the UK’s most loved, heritage brands. She has a real passion for leadership – of individuals, teams and wider company culture. Her proudest achievement is without a doubt being mum to her two year old and she treasures the quality time she spends with her family in Oxfordshire.
