TJ Abrams was formerly the Chief Marketing Officer for Exos, a human performance company long known for its work with elite athletes and corporate clients at Fortune 100 companies. He currently leads a brand, marketing and communications team as the company transforms to a consumer-first org amidst a dynamic Covid-19 era.
Prior to joining EXOS, he was the Head of Global Brand Strategy and Performance for Holiday Inn at InterContinental Hotels Group (IHG) where he was accountable for multi-billion dollar brand growth in 80 countries around the world. While at IHG, TJ worked across the Mainstream hotel portfolio leading IHG’s biggest brand campaigns including the Holiday Inn “We’re There” Masterbrand campaign and launching growth brands, avid hotels and Atwell Suites.
He also has experience working in marketing at The Coca-Cola Company as a brand leader across the Sparkling portfolio in both Global and US roles of increasing responsibility, and at Lowe’s Home Improvement where he built the initial multicultural marketing consumer strategy in early 2000’s.
TJ is a standout people leader and company executive in every organization he serves. At IHG he led one of the company’s largest ERG’s and served on the executive Diversity & Inclusion Board. At Coca-Cola he led MBA recruiting amongst many other activities.
TJ has been named a Top 50 CMO Innovating the Business World by Forbes and a 40 Under 40 leader by the Atlanta Business Chronicle. He earned his bachelor’s degree in journalism and mass communications from the University of North Carolina, Chapel Hill and MBA with a concentration in marketing from Duke University.
