Tom heads up Marketing Services at easyJet, which includes leading the brilliant brand, planning and content marketing teams. In his role he is accountable for easyJet’s global brand strategy, creative and advertising, in-house production, sponsorship, partnerships, marketing planning and operations, social media and content marketing across their owned and operated channels. Since joining easyJet, Tom secured the multi-year sponsorship of the Eurovision Song Contest, significantly improved the effectiveness of social media, and played a leading role in the recent media-agency tender. Now a large focus of his role is activating easyJet’s brand strategy across every touch point, and inspiring millions of customers to “Get Out There” and explore Europe.
Prior to easyJet, Tom has worked within the travel, telecommunication and fintech industries. Whilst at BT, Tom led on a campaign to reposition the broadband product – from research through to a £17.5m paid media campaign, which resulted in a 16% uplift in purchase intent for BT Broadband. He also delivered a cinema stunt to launch flexible BT TV, which won Gold at DMAs and Silver at the Media Week Awards. Whilst at BT, Tom also led the Excel sponsorship agreement and activation – making BT the first major UK brand to commit to esports.
As well as building brands, Tom is passionate about his team’s development and engagement, and creating a strong workplace culture. He designed the Learning and Development programme for the Marketing function at easyJet, and is an advocate of individuals finding their own workplace values. Outside of work, Tom loves travel (which is handy) and running, and sometimes combines the two.
