Tom Richards, Executive Manager Consumer Advertising, Commonwealth Bank

Tom is a strategic and creative thinker with extensive communications and marketing experience across a broad range of categories, specialising in digital and social. Recently he has worked with some of ANZ’s leading brands including Commonwealth Bank, Red Bull, NRL, Netflix, Virgin Australia and Samsung. After Starting his career in online gaming he has progressed over the last 14 years through agencies in both London and Sydney delivering effective consumer-centric marketing.

Currently in the role of General Manager at socially-led creative agency We Are Social, Tom plays a leadership role in its 50-strong Australian team. He joined the company in 2014 and spent 3 years working in the London business before moving home to Australia in 2017. He operates on a people first approach and is passionate about retaining and developing the team by cultivating an inspiring, supportive and high performing culture.

Tom has a proven track record of leading and mentoring teams to deliver innovative and effective work in partnership with local, regional and global businesses. A natural team player he loves solving problems and working closely within a focused team environment.

When not in the office Tom is often found sharing pictures of his daughter to people who have shown vague interest, watching sport (especially his life’s great disappointment, West Ham United) or enjoying a beer at his local.

Tom Richards Headshot

NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All ‘nominees’ then receive an ‘Invitation to Apply’ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.

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