Toni is the Chief Customer and Digital Officer for the Headlam Group. Toni holds a number of other positions as NED for H&T Plc and REMCO chair and is a board advisor to ufurnish.com, Econsultancy and an investor.
Toni joined DFS in 2016 and was responsible for their customer proposition, including responsibility for marketing, insight, buying, manufacturing and merchandising.
Prior to joining DFS, Toni was at Whitbread plc, where she was Global Brand & Digital Director for Costa Coffee. In addition to her broad marketing expertise, Toni also has extensive experience of category management, retail operations and innovation gained through senior roles at Jordans Ryvita, P&G, Britvic and Sainsbury.
Toni has a BA (Hons) in Retail Marketing from Manchester Metropolitan University and Diplomas in Digital Marketing from the Chartered Institute of Marketing and in Business Administration from the University of Nottingham.
Toni is also a qualified practitioner and coach for Positive Psychology.
