Toufik Chadli is the Chief Marketing Officer for AlSafi Danone. He has over 2 decades of executive career with industry giants such as Mondelez, Unilever, and Danone. He brings a wealth of expertise in steering business and marketing strategies across diverse regions, particularly in emerging markets like Africa, the Middle East, Turkey, and Asia. He is Passionate about innovation and market development and has a proven track record of future-proofing businesses and orchestrating successful turnarounds.
Prior to his current role, Toufik was heading Marketing for Unilever’s tea business in the Middle East and Africa & leading the tea local jewel brands globally. With Unilever, he held senior leadership positions across many categories at local and regional level across Africa Middle East Turkey & Asia regions between Casablanca, Istanbul & Dubai holding full P&L responsibility and leading multiple business turnarounds.
Over the years, Toufik has had the privilege of contributing to the success of distinguished brands such as Knorr, Hellmann’s, Flora, Lipton, Brooke Bond, Pukka, Magnum, Walls, Cornetto, Max, OMO, Surf, Comfort, Jif, Tang, Prince, Dunkin, Danone, AlSafi, Danette, Activia, Alpro, Actimel,…etc
Accredited as a transformation facilitator and certified executive coach, Toufik is passionate about personal transformation & leadership development and has been consistently supporting individuals & teams to grow to their highest potential. With a leadership style focused on collaboration and empowerment, he led teams of seasoned and aspiring marketers, fostering a winning mindset and a culture of excellence.
In summary, Toufik stands as a transformative leader, adept at navigating complex global markets. His business acumen, along with a dedication to leadership development, establishes him as a key contributor for organizations navigating the challenges of the dynamic business landscape.
Toufik is currently living in Riyadh with his wife Zakia and 2 sons, Jad and Kenan.
