Tracey Cooke is currently SVP, CMO, Head of Marketing and Commercialization at Nestle Canada, and Leader of the Centre for Marketing Excellence, a multidisciplinary team focused on driving consumer first thinking, accelerating change and capability building in marketing, including Consumer Insights & Strategy, eBusiness, Consumer Engagement and Experience (including our in house Consumer Engagement Service team, internal Community Management, Content, Media), Category Analytics, Packaging, and Agency/Tech Partnerships. She is a member of the Nestlé Canada Business Executive Team. She first joined Nestle as a Communication Director and was responsible for helping transform Nestle from its digital nascency (in marketing) to a leading centre in the global network.
Prior to joining Nestlé Canada, Tracey worked in various communication, advertising and leadership roles at a number of agencies, including: the social purpose startup Public Inc (Director, Creative & Experience), her own consultancy twostories (Founding Partner, Chief Creative Officer & Strategy Lead), McCann (Vice President, Creative Director) and DDB Health & Lifestyle (Senior Copywriter).
Infinitely curious and a perpetual learner, Tracey started in the world of science with a degree in Molecular Genetics and Microbiology, roles in pharma, a world renown science centre and emerging environmental technologies before she started a career in advertising – leveraging diversity of thought & experiences as a core philosophy for success.
Tracey has been a board member of the ACA (Association of Canadian Advertisers) for 5 years, and is frequently sought out for CMO panel discussions, Advertising and Marketing Award shows, and other thought leadership opportunities.
A strategic and creative leader with a passion for problem solving, building brands and driving sustainable growth, Tracey has a track record of nurturing strong teams, orchestrating organizational change, and developing emerging in-house practices to deliver consumer centricity @ the core. She is dedicated to mentoring emerging talent in marketing and advertising, and believes in building powerful workplaces where empathy, vulnerability and belonging are key to commercial success.
