Tracy was previously the Marketing Director at GoDaddy Australia where she was accountable for driving the end to end marketing function for the regional office leading the development, management, execution and optimisation of a strategic marketing plan. She was responsible for building and driving brand awareness, web & digital marketing initiatives, customer acquisition programs, optimising customer lifecycle, CPA and overall consumer facing marketing communications to deliver business KPI’s.
Prior to this, Tracy spent 5 years at eBay Australia leading a large brand and communications team and just over 6 years at Virgin Mobile Australia where she was a Senior Brand & Communications Manager. In this role, Tracy experienced the power of iconic brands and the role they play in people’s lives under the leadership of Sir Richard Branson. She also experienced first-hand what it means to create a positive culture and the very real impact these environments have on teams and performance. Prior to this she held roles as a Marketing Communications Manager for AAPT (telecommunications) and Absolute Capital (finance) During this time Tracy took a 12 month career break to travel and volunteer in India and Nepal which was a truly life changing experience for her. Tracy started her career in Sports Marketing working at Stadium Australia before and during the Sydney 2000 Olympics.
Tracy has benefitted from broad end to end marketing roles across multiple industries which has made her resourceful and creative with budgets, solutions and people. She is a well-rounded marketer who is calm under pressure and enjoys fast and collaborative working environments. She is passionate about enabling and demonstrating work life flexibility and “mash up” scenarios for herself and her teams and takes the opportunity to discuss the topic at various women’s forums. She is also using more recent personal experiences to discuss resilience and strength to audiences in Australia.
Tracy is a single mum to 9 year old daughter Asha and loves summer, sunshine & hanging out at the beach.
