Tricia Weener is a visionary leader, with over 30 years’ experience in global organizations, alongside fast growth start-up and scale-up businesses. She is currently fractional Chief Marketing Officer (CMO) at Globacap, a leading end-to-end private markets platform, CEO of TheESGBusiness, a Sustainability Consultancy that helps companies do ‘better’ business, as well as being an Advisory Board Member at Ecorth, an innovative climate risk assessment platform. Prior to this, Tricia was Chief Marketing Officer (CMO), EVP, Marketing & Comms at KONE, a global leader in the elevator & escalator industry and before this Global CMO, Managing Director, Business Marketing at HSBC, the world’s leading international bank.
She is a Fellow of The Marketing Academy, The Marketing Society, and the Chartered Institute of Marketing, recently completing the Imperial College London, Sustainability Leadership programme with distinction.
Her career includes her founding and running her own successful creative services agency, as well as working in senior leadership roles in B2B and B2C marketing in sectors including: financial services, retail, luxury goods, drinks, FMCG, travel, sport and industrial, working in and across Asia, EMEA and the America’s.
Tricia is an inclusive leader and customer advocate, dedicated to growing capability and talent, building brands and driving sustainable business growth. She thrives in fast-paced environments, builds inclusive workplaces and takes a strong stance on sustainability in both her personal and work life.
She currently lives in Dubai, having spent the previous 3 years in the Nordics and before that over 7 years in Hong Kong. Prior to this she was based in the UK and worked across Europe and the US. She is highly curious, gets energy from experiencing new cultures and learning new things. Tricia loves to travel, works out regularly, enjoys film and the theatre, as well as spending time with her family, friends and two dogs. She’s also a self-confessed foodie!
