Trina is a global business leader with a unique combination of legal, strategy, and marketing experience. She has built a reputation for driving strong commercial results, for her creative and analytical skills, and for her strategic and innovative thinking.
Trina’s experience has been built over more than a decade. She started as an international arbitration lawyer at White & Case New York, before joining Salesforce’s San Francisco headquarters in global sales strategy and operations and then the corporate messaging group, helping craft the company’s narrative with senior executives. Today, Trina is the regional leader for brand messaging and digital marketing, where she has transformed the region’s digital practice.
Having lived and worked across the Americas, Europe, and the Asia Pacific, Trina is a true globalist. She speaks French, Cantonese, Mandarin, Japanese, and Korean and has a keen eye and ear for ensuring local brand relevance.
Trina is passionate about the Asia Pacific region, as well as her family and building high performing, resilient, and happy teams.
She holds a Master of Laws in International Legal Studies from New York University School of Law, a Bachelor of Laws from the University of New South Wales (UNSW), and a Bachelor of Commerce in Finance, also from UNSW.
