Tristanne Searle is the Senior Director of Demand Generation for the UK & Ireland at Salesforce. She leads a team of senior industry and cloud focused marketers, who drive full funnel go-to-market programs and experiences for customers and prospects with the key focus on pipeline generation. She is held accountable for the growth of key business metrics, pipe generation and driving alignment across business units, multiple departments and different regional teams.
Prior to this role, Tristanne led the EMEA Programs function for Tableau, MuleSoft & Email Programs. She owned the EMEA marketing strategy driving pipeline and ACV growth through executive engagement, ABM and driving demand generation programs for acquisition and customer upsell. As part of this role, she delivered significant growth, managed large budgets, partnered across multiple business units, as well as with teams globally to deliver this success.
She has held several other marketing leadership roles within the Salesforce EMEA Marketing team, leading Tableau’s Go-to-Market, Digital, Email and Campaigns team, as well as leading Tableau UKI and North Field Marketing.
Prior to Salesforce, Tristanne led several EMEA Field Marketing functions for various software businesses in London for Public Sector, CRM and Application Security.
Outside of work, you’ll find her spending time with her family in London, travelling and keeping fit.
