Troy is a passionate and results-driven marketing leader with a deep love for storytelling, audience engagement, and brand evolution. As the Head of Brand Marketing at NOVA Entertainment, he thrives on crafting innovative strategies that not only amplify brand presence but also connect with audiences in meaningful ways. Whether it’s through compelling campaigns, strategic partnerships, or leveraging the latest digital trends, Troy is always looking for ways to push the boundaries of what’s possible in media marketing.
With over a decade in the industry, he has risen through key roles at NOVA Entertainment, including Group Marketing Manager and Trade Marketing Manager. His expertise spans consumer insights, media planning, and brand collaborations that elevate NOVA’s position in a competitive landscape. Before NOVA, he honed his skills at Southern Cross Austereo and REA Group, gaining a well-rounded perspective on trade marketing and strategic campaign execution.
Troy’s work has earned him multiple accolades, including the ACRAS Marketing Team of the Year and Best Marketing Campaign awards in 2024. But beyond the trophies, what drives him most is the opportunity to mentor emerging talent and champion diversity in the media space. As a member of NOVA Entertainment’s Diversity & Inclusion Committee and an active participant in the Mentor Me program, he is committed to fostering the next generation of marketing leaders.
Troy blends creativity with analytical precision to drive impactful marketing solutions. He believes that great marketing isn’t just about selling—it’s about storytelling, connection, and leaving a lasting impression. Whether he’s launching a national campaign or brainstorming the next big idea, Troy approaches every challenge with curiosity, enthusiasm, and a determination to make an impact.
Troy Pearce, Head of Brand Marketing – NOVA Entertainment
