Tyra Neal is an innovative marketing executive with deep experience in both early stage and globally recognized brands. She joined Vivid Seats, a leading online ticket marketplace, as Chief Marketing Officer in 2021. Prior to joining Vivid Seats, she served she served as Chief Marketing Officer at Shinola, where she led growth, engagement, e-commerce, and customer experience for the direct-to-consumer retailer. Previously she served as Vice President of Global Marketing at Aveda, a purpose-driven beauty brand in the Estée Lauder portfolio. She also held senior roles at Luxottica, Walmart, and on the agency-side at Resource Interactive/IBM iX working with Procter & Gamble. She has been recognized by Business Insider as a CMO to watch and named to Forbes’s CMO Next 2021 list.
Tyra Neal, Chief Marketing Officer, Vivid Seats
