Victoria is a Marketing Manager for Cadbury at Mondelez International, leading a £650m RSV portfolio, with a direct team of 7 and a cross functional team of over 70. Victoria and her team lead the brand strategy, P&L, innovation and communications plans; across both short term delivery and long term strategic direction. She is an inspiring enterprise leader with a track record of delivering brilliant results, and unlocking the potential of people, brands & the business.
Her career began in 2015 when she joined Mondelez, on the prestigious Sales and Marketing Graduate Programme. She has undertaken a range of leadership roles across brand, market strategy, and a stint on the biggest retailer Tesco. Victoria’s experience encompasses billion dollar global brands and strategic local brands, including: Cadbury, Toblerone, and Maynard’s Bassetts.
A recent proud moment was launching ‘Cadbury’s Big Win Win’ campaign which celebrates the heartland of UK communities and Cadbury’s heritage, local corner shops. Consumers have a chance to win themselves and nominate their local independent shop to win – embodying Cadbury’s purpose of “inspiring generosity”.
Victoria is a caring people leader, building teams who celebrate curiosity and a growth mindset. She is hugely passionate about championing DE&I and launched a work experience and mentoring programme to drive recruitment and acceleration of diverse talent with non-profit partners Psalt and UpReach. This won the “Equity, Diversity & Inclusion Initiative of the Year” award at the 2024 GG2 Leadership and Diversity Awards. Victoria also co-founded a network to support the acceleration of female leadership, and sits on the Mondelez Northern European leadership group for DE&I.
Outside of work you will find her sampling the foodie delights of London, spending time with her niece and nephew, or training for a new challenge to raise money for a charity close to her heart, NIPanc.
