Vijay is a global marketer with a passion for innovation & startup. A psychology graduate. Born in Kenya, raised in Yorkshire & now an Aussie.
He has worked on Dove at Unilever as a 5Ps marketer. Run innovation at Premier Foods in UK. Launched a new digital brand for Global Radio whilst Head of Marketing in UK. Created the Shazam brand & helped the first 1 million Shazams. Was the first marketing director at lastminute.com after IPO. Took Castrol into global football sponsorship with a digital idea. Helped launch global digital innovations for Philips. From smart toothbrush to digital ‘nanny’. Worked at SCA as CDO & IAB as CEO in Australia. Launched a mental health startup & is now CMO at Sinorbis – a tech platform that helps western companies with digital marketing in Asia.
