Virginie de Beco is a proven marketing & business leader with an excellent track record of growing brand preference and delivering top- and bottom-line growth across mature and emerging markets. Virginie has been working for best in class international brands (Danone, Pepsi, ING, Lenovo…) developing a broad experience of designing marketing and communication strategies and driving sleeves-up implementation online & offline in the Tech industry, FMCG and financial services.
In 2018 Virginie de Beco joined Sennheiser as Global Head of Consumer Marketing. She has brought to the audio specialist a wealth of experience to redesign Sennheiser’s challenger brand strategy and deliver greater synergy to the company’s broad array of communications initiatives. As growth strategists, Virginie and her team drive the company digital transformation and key customer centric initiatives.
Prior to that, Virginie was Global Marketing Director at Lenovo overseeing the digital and social programs of its Mobile Business Group. She also worked to develop the company global partnerships and alliances, including relationships with Amazon, Google, and Facebook.
During the course of her career Virginie held senior regional roles in Europe, Middle East, Africa & Asia gaining strong international & team leadership expertise.
Active mum of 3, Virginie has been promoting gender diversity in the workplace and supporting women’s economic empowerment.
