Warren Mo is a Digital Marketing Manager at KFC SOPAC. With over 10 years in Quick Service Restaurant and Financial Services, he has a breadth of experience from brand strategy development, leading the charge on digital marketing strategies, acquisition and CRM programs.
Currently at KFC, Warren leads cross functional teams and agency partners. He is responsible for driving the brand’s online sales and growing its member base. Warren has also entered new spheres co-leading the retail value strategy to drive system-wide sales and transaction growth.
Prior to joining KFC, Warren has spent the majority of his career in Financial Services. He led the Brand, Acquisition and Internal Communications team at CommSec and was responsible for CommSec’s brand and sponsorships strategy, acquiring new Equity accounts through the development of a multi-channel path to purchase program and internal engagement. Before CommSec, he started his marketing career at ING. There he learnt the fundamentals as a Marketing Coordinator, before moving into BTL Campaign manager, Acquisition Marketing Manager and Digital Marketing Manager roles.
As a leader, Warren balances a strong team culture with high performance delivery. He has an ability to lead teams through tough projects with tight deadlines and does so with authenticity, integrity and humility.
Apart from trying to figure out what the 11 secret herbs and spices are, Warren’s interests involve practising to be an expert family man, watching and playing sports. You can also find him each weekend chasing a golf ball around at Oatlands Golf Club.
