Wen Wu Yuan is the Chief Marketing Officer of C&A, where he is driving a comprehensive marketing and consumer transformation across Europe. Since joining in 2023, he has reshaped how C&A connects with its audiences by redefining strategic positioning and elevating the full customer journey. He brings together storytelling, campaigns, membership and loyalty programs, content creation, public relations, influencer partnerships, visual merchandising and data-driven understanding of customer needs into a single, cohesive and insight-led engine aimed at engaging today’s and future customers with greater relevance and clarity.
Before C&A, Wen held senior leadership roles at Tommy Hilfiger and Royal Philips, where he led global teams, advanced digital transformation and delivered strong commercial growth. Known for his strategic clarity and collaborative style, he balances analytical rigor with creative ambition.
Outside of work, he draws on lifelong martial arts training, coaches children to build confidence and resilience, explores his culinary heritage through home cooking and has most recently taken up Hyrox, adding a new dimension to his commitment to fitness and personal challenge.
WenWu Yuan, Chief Marketing Officer, C&A Mode GmbH
