Will is a Client Director at MassiveMusic and has extensive experience of planning and delivering global, regional and local brand and marketing activations, digital products, sonic brand identities and music strategies. Will is adept at building and developing high performing teams with his empathy and inspirational management style that is humble, human and honest which he has honed in his role at MassiveMusic and at Movement as Head of Account Manager and Client Services Director.
Will is a specialist in building valuable long-term client partnerships and has worked with C-Suite leadership from The Coca-Cola Company, AB InBev, Mars Inc, The International Olympics Commitee and many more. He is passionate about how music and sound can grow brands, elevate storytelling and enhance product and service design and experiences. He is equally passionate about how creativity and technology can do this too.
When Will is not working alongside clients and internal teams to make brands sound better, he is lecturing university students on sonic branding, producing left-field electronic music, coaching an Under 7’s football team, and going on long runs where he makes sense of all of the above.
