Yuta is currently the Head of Brand, Advertising & PR at Sportsbet, Australia’s leading online wagering company.
With over 17 years of marketing experience, Yuta oversees Sportsbet’s brand strategy, advertising and PR – leading 360 marketing campaigns, enterprise go-to-market, as well as driving high-impact brand activations that bring the Sportsbet brand to life.
Prior to this, Yuta was a key member of the Australian management team at PointsBet, where he led offline marketing, media, PR, and brand, contributing to the company’s rapid growth. His corporate career also includes roles at Tabcorp, Cricket Australia, Carlton Football Club, and the AFL.
Yuta also has an entrepreneurial side, having founded Toji Sake, an award-winning alcohol brand that brings a modern Melbourne twist to a traditional Japanese beverage. Today, Toji Sake is distributed in over 600 retail stores and restaurants nationwide. In addition, he spearheaded the creation of Eazy Peazy, a contemporary Japanese restaurant in the heart of Richmond. Notable achievements include partnerships with the Lexus Marquee during the Melbourne Cup Carnival and being a finalist in the 2020 Eat, Drink, and Design Awards.
