Yvette Costi is a globally experienced marketing leader known for building brands that resonate and teams that perform. With a career spanning London, Sydney and beyond, she has led marketing transformation across property, design, professional services and retail health — always with a focus on connecting strategy to meaningful outcomes.
Yvette brings a modern, integrated approach to marketing, aligning people, technology and operations to unlock growth, elevate brand value and create lasting impact. She has worked with a diverse range of organisations — from global design-led businesses to complex property portfolios and most recently a B2B2C franchised retail model — shaping how brands show up, scale and stay relevant in a fast-moving world.
As Chief Marketing Officer at Blooms The Chemist, Yvette leads the evolution of one of Australia’s most trusted pharmacy brands. Here, she has deepened her commitment to using marketing as a force for good — helping improve health literacy, increase access to information, and support more proactive, informed communities.
Her work blends commercial focus with genuine care — designing campaigns and experiences that not only drive performance, but also empower people to make better decisions about their health and wellbeing. Yvette is passionate about creating marketing that matters, and about leaving a positive, lasting impact on the communities she serves.
