Yvonne Leung is the Director of Customer Transformation & Growth of Bupa Hong Kong. A strategic thinker, Yvonne creates human-centered user experiences to continually build game changing solutions to maximize customer outcomes and brand equity. She has extensive experience in analytics-based performance marketing, creative/ service design, experience-driven innovations, digital transformation, public & media relations, and corporate events.
Prior to current role, Yvonne was the ex-Chief Marketing Officer and founding leader of AlipayHK. She is a well-known marketer and change leader in the Fintech industry and Chartered Marketer and Fellow Member (FCIM) of Chartered Institute of Marketing (UK), as well as a winner for Distinguished Marketing Leadership of HKMA/TVB Marketing Excellence Awards 2020.
Yvonne holds a Bachelor of Commerce degree in Finance (First Class Hons & Dean’s List Award), a Master of Arts degree in Communication, a Master of Business Administration degree in Strategic Management, and a Doctor of Business Administration degree with research focus in Digital Marketing. She has also completed a Digital Disruption: Digital Transformation Strategies Program at the University of Cambridge, Customer-Focused Innovation Program at Stanford University, and Executive Program for Leading Change at The Hong Kong university of Science and Technology.
Yvonne Leung, Director of Customer Transformation and Growth, Bupa International Limited
