Zaid Al-Qassab is an experienced plc CEO, NED & Trustee, now a portfolio advisor specialising in digital transformation, customer-centric change management, and brand-building. He has experience in the TMT, Sports & Entertainment & Consumer Goods sectors. He has been Global CEO of M&C Saatchi, Chief Marketing Officer at Channel 4, and Chief Brand & Marketing Officer of BT Group. He started his career at Procter & Gamble leading UK, European & Global businesses. He has served as Non-Executive Director of the Advertising Standards Authority, Board Trustee of the charity Water Aid, and on the Government’s Great Britain Private Sector Council. Zaid graduated from Oxford University in PPE (Philosophy, Politics & Economics). He is a passionate champion for inclusion, a member of BAFTA, a live music and theatre fan, and supports both Manchester United & Brentford (it’s a long story).
Zaid Al-Qassab, Director, Peaslake Advisory Ltd
