The Scholarship Program
There are many development programs that will teach you how to be a better marketer, and many more that promise to make you a better leader. The Scholarship is the only one that will also show you why.
THE SCHOLARSHIP PROGRAM IS SPONSORED BY:
THE SCHOLARSHIP PROGRAM
WHAT WE BELIEVE
We believe marketing, media and advertising at their best have the power to change the world – the only function and industry that truly influences the way people think, the choices they take and the decisions they make. For this collective power to be wielded positively, our talent needs to be operating at its absolute best – and that’s where we come in. It’s why our programs go beyond skills and strategy to develop the whole leader.
We are dedicated to delivering programs that ensure the commercial and positive social impact of marketing, media and advertising is felt in every boardroom – now and in the future, a future which is in the hands of our emerging leaders. Fully funded, fiercely selective and impossible to buy, our programs send leaders back into their companies to make that impact felt across teams, brands and industries.
We can do this because we unite a committed community of industry leaders who share their wisdom and knowledge on a pro bono basis. We firmly believe that money should not be a barrier to the development of our industry’s talent. Our programs are entirely free to participants – funded by corporate partnerships that share our values. This isn’t a business model compromise; it’s a founding principle.
Delivered in the UK, Australia and the US, we select just 30 of the industry’s most exceptional emerging talent per region each year, from thousands of nominations.
our programs
THE SCHOLARSHIP PROGRAM OPERATES IN THREE TERRITORIES
The curriculum
THE SCHOLARSHIP PROGRAM EXPLAINED
The Scholarship curriculum is built around four core modules – our 4P framework – designed to develop Scholars as complete leaders, not just better marketers.
PERSONAL DEVELOPMENT
Be an extraordinary human – unleash potential, build confidence, challenge beliefs, supercharge communication.
PEOPLE
DEVELOPMENT
Be an inspirational leader – build high-performing teams, boost leadership skills, develop other leaders.
PROFESSIONAL DEVELOPMENT
Be an exceptional marketer – skills in strategy, digital transformation, innovation, leading creativity, behavioural economics.
PURPOSE
Be a change maker – understand purpose in every context, pay forward learning, be an ambassador for change.
the learning streams
OUR 4P MODULES ARE DELIVERED ACROSS 4 INTERCONNECTED LEARNING STREAMS
RESIDENTIAL BOOTCAMPS
Three immersive multi-day events packed with leadership development, inspirational speakers and masterclasses.
ONE-TO-ONE MENTORING
Meet with up to 8 high-profile, experienced and influential CEOs and CMOs from both brand and agency backgrounds.
EXECUTIVE COACHING
Regular sessions with a dedicated coach facilitating personal development throughout the program.
THE VIRTUAL CAMPUS PROGRAM ACCESS
A supplementary curriculum of self-guided ON-DEMAND learning and interactive LIVE sessions, plus curated Learning Journeys – with the ability to invite colleagues to enrol.
