The Scholarship Program
There are many development programs which will teach you how to be a better marketer and many more that can tell you how to become a better leader. We deliver the only program that will also show you why.
THE SCHOLARSHIP PROGRAM IS SPONSORED BY:
THE SCHOLARSHIP PROGRAM
WHAT WE BELIEVE
We believe that marketing, media and advertising at their best are the means to create a powerful & meaningful impact on the citizens of our planet. The only function and industry that truly influences the way people think, the choices they take and the decisions they make. For this collective power to be wielded in a positive way, our talent needs to be nurtured & developed.
We are dedicated to delivering programs that ensure the commercial and positive social impact of marketing, media and advertising is felt in every board room, now and in the future. A future which is in the hands of our emerging leaders. We also believe that money should not be a barrier to the development of our talent. So, whilst highly selective, our programs are delivered free of charge.
We can do this because we unite a powerful, committed and engaged community of client-side CEOs & CMOs, media and creative agency CEOs and subject matter experts from every marketing discipline in the industry who share their wisdom and knowledge on a pro bono basis.
In the UK, Australia and US we select just 30 emerging leaders a year, to experience this free, part time program.
The Scholarship is highly selective. We take only those with the talent, drive, motivation and potential to be exceptional. For those selected, our programs are completely free of charge.
our programs
THE SCHOLARSHIP PROGRAM OPERATES IN THREE TERRITORIES
The curriculum
THE SCHOLARSHIP PROGRAM EXPLAINED
The curriculum is designed around our 4P modules. These are core modules through which we empower our Scholars to be the best they can be:
PERSONAL DEVELOPMENT
Be an extraordinary human. Unleash potential, build confidence, challenge beliefs & change behaviours, improve performance, supercharge communication skills.
PEOPLE
DEVELOPMENT
Be an inspirational leader, build high performing teams, inspire
phenomenal results, boost leadership skills, develop other leaders.
PROFESSIONAL DEVELOPMENT
Be an exceptional marketer. Skills development in marketing strategy, digital transformation, innovation, leading creativity, behavioural economics & more.
PURPOSE
Be a change maker. Understand
‘purpose’ in every context, pay
forward learning and be an
ambassador for change.
the learning streams
OUR 4P MODULES ARE DELIVERED ACROSS 4 LEARNING STREAMS
RESIDENTIAL BOOTCAMPS
Three immersive events packed with leadership development, inspirational speakers & masterclasses.
ONE-TO-ONE MENTORING
Meet with up to 8 high profile experienced and influential CEOs and CMOs.
EXECUTIVE COACHING
Regular sessions with a dedicated Coach who will facilitate personal development.
THE VIRTUAL CAMPUS PROGRAM ACCESS
All Scholars enjoy lifelong access to our Virtual Campus providing them with a supplementary curriculum of workshops, lectures & keynote sessions. They can also invite colleagues to enrol in this exclusive platform.
