The UK Scholarship Program

THE UK SCHOLARSHIP PROGRAM IS SPONSORED BY:

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KFC UK & Ireland
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The Scholarship Program

THE SELECTION CRITERIA

Whether you work in a B2C or B2B brand, public or charity sector, media or creative agency, media owner, platform, or as an entrepreneur – all backgrounds are welcome and assessed equally against our criteria.

Between 8 and 18 years work experience in a marketing or agency role.

In a leadership position with current or past people management experience.

Highly ambitious to further career in marketing leadership, aspiring to board roles.

Evidence of commitment to broadening horizons, such as an interest in charitable, social, cultural, creative, travel or sporting endeavours.

Demonstrates commitment to career with evidence of results & achievements.

High emotional intelligence & natural drive to succeed.

Employed on a permanent (not freelance) basis in the UK and will have been working for the same company for a minimum of 6 months by the start of the program.

No known risk of termination or resignation for the duration of the program.

Please note: Scholarships are also available for individuals without a ‘classic’ marketing background who have demonstrated exceptional potential or outstanding achievement in the face of adversity.

The Scholarship Program

THE SELECTION PROCESS & KEY DATES

Entry begins with a nomination – you cannot apply directly, and you cannot nominate yourself. Someone who knows your work (a boss, peer, client, supplier, friend or family member) must nominate you via The Marketing Academy website.

Those nominated are invited to apply, completing a three-part application: a full CV, a written employer endorsement and a two-minute digital ‘Showcase Me’ video. Applicants then progress to a pitch, and finalists to a panel interview with senior marketing and HR professionals. The process is rigorous by design – we select just 30 from thousands of nominations.

PLEASE NOTE: Attendance at the residential Bootcamps is mandatory for all Scholars so please ensure you are available on the dates specified below.

FEBRUARY

NOMINATION

Deadline: Friday 12 February 2027

All nominees then receive an ‘Invitation to Apply’ which includes essential information about the process.

FEBRUARY

APPLICATION

Submission Deadline: Friday 19 February 2027

Nominees must submit a three-part application: a full CV, a written employer endorsement and a two-minute digital ‘Showcase Me’.

MARCH & APRIL

THE PITCH

Tuesday 30 March – Friday 9 April 2027

Successful applicants at application screening stage will be invited to a 30-minute virtual interview with a Scholarship Alumni.

APRIL

THE PANEL

Monday 26 – Friday 30 April 2027

Successful applicants from The Pitch stage will be invited to a 1-hour virtual interview with two members of our selection panel (Senior Marketing and HR Professionals).

MAY

FINAL DECISIONS

Final decisions will be made and communicated by Monday 10 May 2027.

MAY

BOOTCAMP 1

Tuesday 18 – Friday 21 May 2027

SEPTEMBER

BOOTCAMP 2

Wednesday 22 – Friday 24 September 2027

JANUARY

BOOTCAMP 3

Thursday 27 – Friday 28 January 2028

DOWNLOAD THE FULL PROGRAM GUIDE FOR MORE INFORMATION

The Scholarship Program

NOMINATIONS FOR 2027 ARE OPEN.

You must first be nominated by someone who knows you – a boss, peer, supplier or business partner. Nominated candidates are then invited to apply, completing a three-part application.