The Virtual Campus Program
The world’s most influential leadership & development platform for marketers.
THE VIRTUAL CAMPUS PROGRAM IS SPONSORED BY:
The virtual campus program
SUPPORTING YOU, SUPPORTING OUR INDUSTRY.
The Virtual Campus Program is The Marketing Academy’s gift to the industry, an exclusive, invitation-only resource for continuous leadership & professional development, inspiration, and growth.
Reserved for our Scholars, Fellows, Alumni, Mentors, Coaches and Partners, The Virtual Campus delivers a rolling 12-month syllabus of masterclasses, fireside chats, lectures, resources and more. It’s not a one-off program, it’s a year-round experience designed to equip leaders and their teams with the skills, insights and confidence to thrive.
With a community made up of thousands of leaders from the world’s most iconic brands, we attract the most senior and influential speakers in business, marketing and media. This unique combination of access, content and community makes The Virtual Campus.
Connecting leaders globally
CREATING A GLOBAL IMPACT
10,000 +
people enrolled on The Virtual Campus Program since launch.
83
countries represented by enrolled participants.
58 %
of The Virtual Campus community are in C-Suite, Executive, Director and Senior Management roles.
LIVE
Sessions throughout the year.
HOW THE VIRTUAL CAMPUS PROGRAM WORKS
Discover how The Virtual Campus Program delivers flexible, world-class learning through LIVE sessions, ON-DEMAND content and curated Learning Journeys.
LIVE Sessions &
ON-DEMAND Learning
Whether you prefer participating in our regular LIVE sessions, or diving into our ON-DEMAND Learning, the choice is yours.
Joining us live enables you to interact with the community and the speakers in real time to ask questions, join polls and engage in the chat.
ON-DEMAND sessions allow you to learn at your own pace and indulge in hundreds of hours of learning.
Learning
Journeys
The Learning Journeys are curated pathways of between 10 & 12 sessions, designed to help you access sessions relevant to your own development needs
You can select one or more of 20 Learning Journeys that best match your goals, specific learning needs and level of experience. Each Journey features distinct content and themes, ensuring there is meaningful development available for everyone. New Learning Journeys are released throughout the year, each offering ideas, perspectives and resources.
All the content for the program falls within one of our six learning zones
LEADERSHIP CLINIC
Masterclasses in Leadership
SELF MASTERY ZONE
Lessons in Personal Development
SKILLS LAB
Tutorials in Professional Competency
WELLNESS CENTRE
Self Care Guidance
INSPIRE AUDITORIUM
Keynote Sessions For Inspiration
FIRESIDE CHATS
Candid Conversations with Visionary Leaders
The Golden Ticket
KNOW SOMEONE WHO HAS BEEN LAID OFF, LET GO, IS FREELANCING
OR IS CURRENTLY
OUT OF WORK?
The Marketing Academy are acutely aware that our industry has faced tough times, and we are committed to providing ongoing support to the industry, so if you have been made redundant, let go or currently working on a freelance basis you are eligible to apply for a ‘Golden Ticket’ for The Virtual Campus Program.
The virtual campus hub
ALREADY ENROLLED ON
THE VIRTUAL CAMPUS PROGRAM?
HERE’S A SELECTION OF OUR SESSIONS
AND SOME OF OUR INCREDIBLE SPEAKERS.
Leadership & The Promises of Giants
With John Amaechi OBE
The Seven Rules of Campaign Effectiveness
With Peter Field
How to Learn Like a Lobster
With Helen Tupper
View From The Top
With Anton Vincent
Slow the Fu%k Down
With Emma Harris
Top 10 Marketing Moments
With Mark Ritson
The Power Behind What We Buy, What We Do, and Who We Want To Be
With Marcus Collins
My Marketing is so Efficient it no Longer Works
With Rory Sutherland
