Story for Leaders by David Pearl

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Storytelling is often seen as decoration – something to jazz up a speech or add personality to a presentation. Truth is, there is a great deal more to story and understanding its full potential will transform your leadership. Story for Leaders outlines the must-have techniques to create a compelling story and deliver it with power. David Pearl goes further, showing us how story can be used to shape our future, navigate our personal and professional lives and engage those around in a shared vision. And when David refers to ‘leaders’ he doesn’t mean the extraordinary types – up there on a pedestal with a big flag and curved sword – he’s talking about everyday leadership. So, if you’re the kind of person who wants to get something done and works with other people to do it, if you have a team or community that looks to you for direction or guidance, if you’re trying to change the status quo or make the world a better place even in a tiny way, then this book was written for you.

You can find out more and buy this book here


NOMINATIONS FOR 2026 ARE OPEN!

The program is free but highly selective so firstly we ask senior business leaders working within Marketing, Media and Advertising to nominate the best of their emerging leaders for a place on the program. All โ€˜nomineesโ€™ then receive an โ€˜Invitation to Applyโ€™ which includes essential information about the process.

APPLICATIONS FOR THE GLOBAL FELLOWSHIP PROGRAM 2026 ARE OPEN

Applicants may apply to EITHER cohort regardless of country of residence, but must commit to attend both Residential dates & the Virtual day of their chosen cohort. Attendance is mandatory and a condition of acceptance onto the program.